A tribe is a group of people connected by a shared interest, connected to a leader or an idea.
It takes only 2 things to turn a group into a tribe:
- A shared interest
- A way to communicate
A leader can help increase the effectiveness of the tribe and it’s members by:
- Transferring the shared interest into a passionate goal and desire for change
- Providing tools to allow members to tight. Their communication
- Leveraging the tribe to allow it to grow and gain new members
Most leaders focus on the third point while the first and second are the most impactful.
Thoughts from Seth Godin’s Tribes